Growth
Product-Led Growth (PLG)
Definition
Product-led growth (PLG) is a go-to-market strategy where the product itself drives customer acquisition, expansion, and retention. Users experience value before purchasing — through free trials, freemium tiers, or free tools — and convert based on product experience rather than sales outreach. PLG reduces customer acquisition costs and creates organic growth loops.
Example
iSupplyAI's free Strategy Score is a PLG mechanism — users experience AI-powered strategic analysis for free, then upgrade to access the full Living War Room.
Related Reading
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